Walmart Crushes Amazon In Black Friday Searches

Walmart knocks out Amazon from top Black Friday search spot
DUNWOODY, GA - NOVEMBER 25: Shoppers walk the aisles of Wal-Mart for Black Friday deals on November 25, 2022 in Dunwoody, Georgia. Walmart opened at 6am on Black Friday for shoppers. (Photo by Jessica McGowan/Getty Images)

At a glance

  • Online searches for Black Friday deals on Walmart jumped by 386 percent year over year, crushing rival retailer Amazon, which was the most searched retailer last year.
  • Target and Kohl’s were the second and third most searched retailers, respectively, and Amazon ranked fourth, according to advertising technology company Captify.

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