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UK Cable Provider Plans To Charge Customers $6 For Fast-Forwarding Ads

  • Sky has warned customers that a charge for skipping adverts has come into force (Wednesday, November 30). Some Sky TV viewers will be required to pay if they want to fast forward through ad breaks.
  • Sky confirmed the controversial change was coming late last year, with the update arriving on some televisions, starting on November 29.
  • The change means that an extra £5 will be added to bills for fast forwarding live channels such as ITV, Sky Atlantic, Sky Max, Channel 4, Channel 5 and MTV, The Express reports.
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