Twitter Loses 50 Of Its Top 100 Advertisers Since Takeover

NEWCASTLE-UNDER-LYME, ENGLAND - NOVEMBER 21: The Twitter account of Elon Musk is displayed on a smartphone with a Twitter logo in the background on November 21, 2022 in Newcastle Under Lyme, England. (Photo by Nathan Stirk/Getty Images)

At a glance

  • Half of Twitter’s top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.
  • Seven additional advertisers have slowed their advertising to almost nothing, according to the report, which was published on Tuesday. These companies have paid Twitter more than $255 million since 2020.
  • Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so.
  • The others ceased advertising on the platform for a “significant period of time following direct outreach, controversies, and warnings from media buyers.”

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