Twitter Employees Resign Over Musk’s ‘Extremely Hardcore’ Ultimatum

In this photo illustration, The Twitter logo is displayed on a mobile device as the company announced it's initial public offering and debut on the New York Stock Exchange on November 7, 2013 in London, England.

At a glance

  • “Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore,” Musk wrote in an email to employees this week.
  • “This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.”
  • “Twitter will also be much more engineering-driven,” he continued. “Design and product management will still be very important and report to me, but those writing great code will constitute the majority of our team and have the greatest sway. At its heart, Twitter is a software and servers company, so I think this makes sense.”

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