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TikTok Bans ‘Offensive’ Ad That Advocates For Women’s Rights In Sports

Pennsylvania's Lia Thomas looks on following the 200m Free during the Dartmouth Yale Penn meet, Saturday, Jan. 8, 2022, in Philadelphia. (AP Photo/Chris Szagola)

TikTok has permanently banned advertisements from XX-XY Athletics, a clothing brand that stands against the inclusion of trans-identified males in women’s sports and for safety and fairness for female athletes. The heartwarming ad features women and girls advocating for reality, sex-based rights, and encouraging people to be brave in that fight.

Brand founder Jennifer Sey posted a notification she received from the social media giant to X, which stated that “your account has been permanently suspended because it does not comply with our advertising policies.”

“We enforce our Advertising Policies through a mix of technology and human moderation. We have detected this policy violation using a mix of automated and manual measures. You can still log into your account, but your ads will not be delivered,” the notification from the TikTok for Business Team added.

The notification stated that XX-XY Athletics’ advertising on the platform “may violate TikTok’s advertising policies by featuring offensive content,” adding that an appeal can be submitted “within 180 days.”

Sey posted the advertisement that TikTok took issue with, which urged parents, athletes, and others to “stand up” against biological males being allowed in women’s sports.

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