- The apology came Friday night after fans waited online for hours, some reportedly as long as eight, late last week only to be shut out.
- “We want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened,” Ticketmaster tweeted.
- Swift used social media to calls the experience “excruciating'” to watch, and some state attorneys general say they’ll loo into the matter.
- Ticketmaster in its online apology also offered some explanations about what went wrong included that its pre-registration program, know as Verified Fan, which is uses manage expected high-volume sales was simply overwhelmed by the demand.
- “Never before has a Verified Fan onsale sparked so much attention – or traffic,” the company said. “This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.”