Ticketmaster Apologized To Swift, Fans For ‘Terrible Experience’
The major event ticket sales company made the apology after millions of Taylor Swift fans last week tried to buy ticket but where instead left waiting or altogether shut out as the online logjam became impossible to resolve
The apology came Friday night after fans waited online for hours, some reportedly as long as eight, late last week only to be shut out.
“We want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened,” Ticketmaster tweeted.
Swift used social media to calls the experience “excruciating'” to watch, and some state attorneys general say they’ll loo into the matter.
Ticketmaster in its online apology also offered some explanations about what went wrong included that its pre-registration program, know as Verified Fan, which is uses manage expected high-volume sales was simply overwhelmed by the demand.
“Never before has a Verified Fan onsale sparked so much attention – or traffic,” the company said. “This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.”