Study: Weed Advertisements Increase Likelihood Of Teen Usage

Young people face ‘special risk’ when it comes to cannabis
BERLIN, GERMANY - AUGUST 13: An participant smokes as activists demonstrating for the legalisation of marijuana march in the annual Hemp Parade (Hanfparade) on August 13, 2022 in Berlin, Germany. So far owning, cultivating and selling cannabis in Germany is still illegal, though the current coalition government campaigned on cannabis legalisation and is scheduled to begin debating corresponding legislation in coming months. (Photo by Carsten Koall/Getty Images)

At a glance

  • A study by the University of North Carolina at Chapel Hill found that teens who regularly see cannabis advertisements in stores and on billboards are seven times more likely to use the drug and six times more likely to develop a “use disorder.”
  • The researchers noted that young people face a “special risk” when it comes to cannabis and recommends that states permitting recreational use exercise “caution” with advertising rules.

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