President Joe Biden’s ad campaign throughout the Copa América soccer tournament marks a major effort to woo back Hispanic voters, who have increasingly shifted rightward in recent years.
While both campaigns have planned a litany of traditional outreach efforts to those communities, their battle for votes has spilled over onto the soccer field as Biden floods the airwaves during the tournament, which began Thursday. A cash flush Trump, on the other hand, has not yet announced any counterprogramming during the event.
