Netflix to End Password Sharing, Could Impact 100 Million

The Netflix logo is seen at the Netflix Tudum Theater in Los Angeles, California, on September 14, 2022. (Photo by Patrick T. FALLON / AFP) (Photo by PATRICK T. FALLON/AFP via Getty Images)

At a glance

  • Netflix is reportedly poised to cancel the widespread user practice of “password sharing,” limiting accounts to one single household in a move to shore up its struggling bottom line.
  • The streaming company several years ago “identified password sharing as a major problem eating into subscriptions,” the Wall Street Journal reported on Wednesday, but did not move to address it until this year due to significant gains in subscribers during the COVID-19 pandemic.
  • The new rules will allegedly go into effect early next year.

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