- The social media platform X could reportedly lose as much as $75 million in advertising revenue by the end of the year as major brands pause marketing spending on the site.
- The projection comes from the New York Times, which reportedly reviewed internal X documents.
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Among the brands reportedly considering a pause or having already halted ad spending are irbnb, Amazon, Coca-Cola and Microsoft, amid Musk’s cuts to content moderation.
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Musk’s X Projected To Lose $75M By Year’s End Over As Wary Brands Pause Marketing Spending
FILE - Elon Musk, CEO of Tesla Motors Inc., introduces the Model X car at the company's headquarters Tuesday, Sept. 29, 2015, in Fremont, Calif. Musk may want to send “tweet” back to the birds, but the ubiquitous term for posting on the site he now calls X is here to stay, at least for now. For one, the word is still plastered all over the website formerly known as Twitter. Write a post, you still need to press a blue button that says “tweet” to publish it. To repost it, you still tap “retweet.” (AP Photo/Marcio Jose Sanchez, File)
