Marketing Agency Brings On ‘AI Interns’

The shadow of Uruguyan developer Tammara Leites poses in front of a text generated by (digital Simon) thanks to artificial intelligence ahead of the (dSimon) performance at the Avignon fringe festival, in Avignon on July 14, 2022. (Photo by Clement MAHOUDEAU / AFP) (Photo by CLEMENT MAHOUDEAU/AFP via Getty Images)

At a glance

  • “I am designed to be helpful and efficient,” Aiden, one of the “interns,” said.
  • “I believe that I could be a valuable resource as an ‘intern,’ although my abilities would be somewhat different from those of a human intern.”
  • “There’s a lot of talk and fear and hype about how new AI tools will integrate with creative teams,” Kyle Monson, a partner at the company, said. “As an agency that straddles the creative and technology worlds, we want to explore what human-AI collaborations can look like. And we’ll do it in public, so our team and our community can learn from this experiment.”

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