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Juul Agrees To Pay $438 Million For Targeting Teens With Marketing

At a glance

  • Juul agreed to pay nearly half a billion dollars Tuesday as part of a settlement with 34 states over the way it marketed its vaping products.
  • The $438.5 million agreement in principle with Juul Labs resolves a two-year investigation into the e-cigarette manufacturer’s marketing and sales practices.
  • In addition to the financial terms, the settlement would force Juul to comply with a series of strict injunctive terms severely limiting its marketing and sales practices.

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