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Japan’s Big Problem: Getting Young People To Drink More Alcohol

Drinking Sake in Japan

At a glance

  • The online contest, called “Sake Viva!,” asks young people for ideas on how to get more of them to drink more alcohol.
  • Money is at the heart of this. Japan is seeing dwindling tax revenues from liquor sales.
  • Annual tax revenue from liquor sales has been slowly decreasing since 2013.




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