The Daily Wire, a conservative media and entertainment company, made more than $22 million from commerce in 2023, representing roughly 10% of its revenue for the year, executives told Axios.
The company, which finished 2023 with a profit and more than $200 million in top line revenue, sees an opportunity in commerce to serve the same interests as its media brand.
“We launched Jeremy’s Razors for the same reason we launched a general and kids entertainment business and a news, commentary and podcasting business: because in order to win we have to rip the economy in two,” Daily Wire co-CEO Jeremy Boreing told Axios.
“We have to build market alternatives that, in success, will force the left to take real losses if they don’t compete directly for our business,” he added.
The Daily Wire launched its Jeremy’s Razors brand in March 2022 after direct-to-consumer razor company Harry’s Razors pulled its ads from the Daily Wire’s “The Michael Knowles Show,” citing “misaligned values.”
The Daily Wire is spending marketing dollars to boost its products on both Amazon and Walmart. It doesn’t yet have a retail presence for its goods, but that’s something it’s considering.
