“A performance piece starring #HarryStyles and the #GucciHAHAHA collection,” the brand tweeted of the collaboration. In it, Styles can be seen switching outfits and acting silly.
But the parallels between this campaign and the disastrous Balenciaga BDSM-themed photoshoot featuring children holding teddy bears in bondage gear that has people talking.
In one shot, the “Night Changes” singer can be seen wearing a shirt with a pink teddy bear on it while posing next to what appears to be a child-sized mattress.
In another, Styles carries the mattress around under his arm.
