Gen Zers Opt For Pizza Over Pricey Turkey

Grocery costs increased by 12.4 percent in October
CHICAGO, ILLINOIS - MARCH 31: A worker prepares a Chicago-style deep dish pizza at a Lou Malnati's restaurant on March 31, 2022 in Chicago, Illinois. Restaurants, like the family-owned Lou Malnati's, have been hit by rising commodities prices such as wheat, which hit a record high after the start of the war in Ukraine.   (Photo Illustration by Scott Olson/Getty Images)

At a glance

  • As grocery prices skyrocket, 54 percent of Gen Zers and 51 percent of Millennials said they are stressed about covering the cost of Thanksgiving, a survey by Personal Capital found.
  • Of those celebrating “Friendsgiving,” a popular riff on the traditional holiday for young people to host with friends, around 33 percent plan to serve pizza over the more costly turkey.
  • Half of Gen Zers reported their gathering would be smaller in size this year.

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