- Among other aggressive marketing efforts, FTX had solicited a number of professional athletes to participate in advertisements featuring the exchange platform.
- Tampa Bay Buccaneers quarterback Tom Brady and supermodel Gisele Bündchen were once brand ambassadors with the company and held equity stakes, according to a report from FTX.
- Golden State Warriors player Steph Curry was also made an ambassador for the company and given shares, according to a report from MarketWatch.
