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Forget Inflation, Shrinkflation Sparking Fury

Inflation

At a glance

  • While so-called shrinkflation — where the cost of a product stays the same though its size declines — isn’t a new phenomenon, consumer-protection authorities in Europe’s top economy are being inundated by complaints.
  • Its Hamburg branch alone received about 100 in the past two weeks — a record that’s three to five times above the norm.
  • The group’s list of “bluff packages” includes 14 per cent inflation for gummy bears and 20 per cent for potato chips. Manufacturers have called a 25 per cent price jump for some margarines an “exceptional step in difficult times” caused by “dramatic cost increases across the whole supply chain, including raw materials.”

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