NJOY, an e-cigarette manufacturer under the Altria Group, was awarded US approval Friday by the Food and Drug Administration (FDA).
Four menthol-flavored NJOY products were approved by the FDA, two of them disposable and two others in NJOY’s ace model that use refillable pods, according to a press release.
NJOY displayed evidence to the FDA explaining that its menthol products helped facilitate adult cigarette smokers switching to vaping more than their approved tobacco-flavored products did, the press release reads. The vape maker also showed that this benefit to adult smokers exceeded the potential interest in the product from younger people, according to the agency.
