‘Charm City’ Continues Perpetual Search For The Perfect Slogan

BALTIMORE, MD - APRIL 29: Fans stand outside of the ballpark as the Baltimore Orioles play the Chicago White Sox at an empty Oriole Park at Camden Yards on April 29, 2015 in Baltimore, Maryland. Due to unrest in relation to the arrest and death of Freddie Gray, the two teams played in a stadium closed to the public. Gray, 25, was arrested for possessing a switch blade knife April 12 outside the Gilmor Houses housing project on Baltimore's west side. According to his attorney, Gray died a week later in the hospital from a severe spinal cord injury he received while in police custody. (Photo by Patrick Smith/Getty Images)

At a glance

  • The city of Baltimore used to be known as “Charm City,” though the truth is that it’s had a lot of nicknames over the years.
  • Some of those nicknames had a sardonic undercurrent. For example, “The City That Reads” came be known as “The City That Bleeds,” a reference to its crime problem, or “The City That Breeds,” a nod to its teen pregnancy problem. Even “Charm City” came to be known as “Harm City.”
  • But that hasn’t stopped Baltimore, the setting for the gritty crime drama “The Wire,” from continuing its perpetual search for the perfect slogan.

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