- Online shopping sales on Black Friday rose 7.5% this year compared to 2022, hitting a record $9.8 billion in the United States, according to a new report that comes as more consumers choose to stay home.
- Consumers are additionally willing to spend more this year than in 2022, when gas and food prices were higher, according to an Adobe Analytics report, CNBC reported Saturday.
- “We’ve seen a very strategic consumer emerge over the past year where they’re really trying to take advantage of these marquee days, so that they can maximize on discounts,” lead Adobe Digital Insights analyst Vivek Pandya said.
- However, about $79 million of the sales came from shoppers opting for the “Buy Now, Pay Later” flexible payment option, which is up 47% from last year.
