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BB&B Got Woke, Went Broke

Bed Bath & Beyond

At a glance

  • Bed Bath & Beyond announced plans to close 150 stores and layoff 20 percent of its workforce.
  • Last year the retailer canceled Trump supporter Mike Lindell’s MyPillow line, leading to boycotts of the chain by conservative groups.
  • BB&B claimed that its decision to cancel the MyPillow line was unrelated to Lindell’s politics, but at the time of the cancellation, the retailer was Lindell’s biggest customer.

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