- With inflation at a four-decade high and food prices soaring, it’s no surprise that Americans — even those in higher income brackets — have been heading to discount stores for groceries.
- Dollar stores are seeing more people with income greater than $80,000 who are also switching to save. The Numerator survey found that dollar store sales are up by about 14%.
- “As the cost of everyday goods continues to rise, consumers are shopping around to find value,” said Eric Belcher, CEO of Numerator.
- “Many of these shifts, including high-income households trading down to dollar stores, are unexpected.”
