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Americans Buying More Essential Items At Dollar Stores

At a glance

  • With inflation at a four-decade high and food prices soaring, it’s no surprise that Americans — even those in higher income brackets — have been heading to discount stores for groceries.
  • Dollar stores are seeing more people with income greater than $80,000 who are also switching to save. The Numerator survey found that dollar store sales are up by about 14%.
  • “As the cost of everyday goods continues to rise, consumers are shopping around to find value,” said Eric Belcher, CEO of Numerator.
  • “Many of these shifts, including high-income households trading down to dollar stores, are unexpected.”

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