Amazon says it has compensated advertisers for lower-than-expected “Thursday Night Football” viewership this season.
The streaming giant would not comment on how and where it made TNF advertisers whole. But the vast majority of the “make-goods,” or free compensatory ads, were issued during the 2022 NFL season, said sources.
“We are very pleased with the viewership and customer feedback for the first season of Thursday Night Football on Prime Video and first-ever full package of NFL games exclusively provided by a streaming service,” an Amazon spokesperson said in a statement. Through the 2022 season, TNF averaged 11.3M viewers according to Amazon’s first-party measurement and the median age was the youngest in a decade for a full-season NFL package.”
