$1 StubHub Tickets, Anemic Viewership

Tucker Carlson, left, talks with former President Donald Trump during the final round of the Bedminster Invitational LIV Golf tournament in Bedminster, N.J., Sunday, July 31, 2022. (AP Photo/Seth Wenig)

At a glance

  • The Saudi-backed LIV Golf Tour has brought anemic attendance and super cheap tickets available on StubHub for last weekend’s event at former President Donald Trump’s New Jersey golf club in Bedminster.
  • The fledgling professional golf tour hosted just its third event this past weekend, which took place roughly an hour from New York City, and received a ton of free promotion solely from the controversy surrounding it.
  • Fewer than 1,000 people were concurrently watching the Facebook Live feed for much of the first two rounds this weekend, while LIV Golf’s YouTube channel was at or above 60,000 viewers for much of Saturday’s second round.

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